True Value was established in 2001 by Maruti Suzuki and was the first initiative of its kind by a mainstream car manufacturer in India. The pre-owned car market back then was opaque and disorganized, and True Value aimed at bringing absolute transparency in this domain. Transparency brings trust and customer satisfaction, which in turn aids brand recall.
True Value was formed to provide not only the best value purchase, but a great buying experience as well. In short, True Value makes buyers of pre-owned cars feel no less special than buyers of new cars! We understand the emotional value attached to your purchase and leave no stone unturned to make it a thoroughly satisfying experience.